The digital workspace is one of those things that really needs to be on your radar if you want to improve workplace profitability at a quick and steady pace.
How so?
Well, it’s a complete and utter game changer when it comes to boosting competence, improving performance and encouraging the development of expertise.
The 20th and 21st centuries have been a great time for efficiency. In fact, over the last 120 years we have managed to push profitability development in manual work to the tune of 50 times what it was before. In recent years, a lot of this efficiency development took place in the digital workspace. This is why it should be top of mind for every HR professional worth their salt.
Additionally, the digital employee experience is a vital component of the HR tech ecosystem. Having systems in place that allow your employees to be their best selves at work is no longer optional – if you don’t equip your people to their jobs to the best of their ability, they simply won’t be able to perform in the way you expect them to, and frustration in this regard can even lead to unwanted employee churn.
Read more: 4 Strategies to avoid employee churn
But what is a digital workspace exactly?
Here’s a handy definition to take upstairs if you have to make the business case for improving employee experience on the tech front.
The term ‘digital workspace’ was first coined by Charles E. Grantham and Larry D. Nichols in their book The Digital Workplace: Designing Groupware Platforms in 1993. It is used as an overarching term that refers to all the digital tools an employee uses in terms of individual execution, group execution, as well as system execution in the course of fulfilling their duties at their place of work.
This includes, but is not limited to:
- Company intranet
- Email and mobile apps
- Customer Relationship Management (CRM) systems that manage customer data
- Enterprise resource planning (ERP) software to manage day-to-day business activities
- HR framework
- Time schedulers and digital time trackers
- Employee engagement tools and platforms, etc.
The benefits of having a streamlined digital workspace are numerous. Here are a few of the most important ones:
Improved consumer satisfaction
When employees are overburdened by data, things tend to go awry. The amount of information we deal with on a daily basis is growing exponentially and if your employees don’t have access to the right tools to channel this data, it’s bad for business. It could, for instance, lead to needless lag times in answering customer queries, a loss of order information etc. In short – all sorts of bad things. Conversely, when the digital workspace is up to snuff, consumer satisfaction is bound to improve.
Higher levels of employee efficiency
The 21st century workplace moves fast. Employees have to work more quickly, team up more efficiently and use their time more productively if you want your company to stay nimble and adaptable by leveraging coordinated effort and consistent versatility. This is only possible when they have the right tools at their disposal to keep up with their developing set of responsibilities.
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Streamlined collaboration
A well-oiled digital workspace irons out the wrinkles in terms of data, procedures and the achievement of goals throughout the ranks and silos that naturally occur in any given business. By allowing employees to carry out their tasks more adequately and proficiently, it also boosts profitability at the hand of streamlined collaboration that hinges on the adoption of an integrated network of tech platforms, intelligent programming and cloud-based storage systems.
Did you know that approximately 90% of companies are on the cloud and since 2019 60% of workloads have been running on a hosted cloud service – a 15% increase from the previous year when this number only stood at 45%.
The ability to work from anywhere
Cloud-based technology has also opened the floor to the potential of allowing employees to work remotely and to tap into an ever-increasing talent pool. If there is one thing the ruckus of the COVID-19 pandemic and the resultant global shutdowns has taught us, it’s that there are plenty of jobs that can be done rather efficiently in PJs with kids running around in the background of Zoom meetings.
Now that employers have had a taste of what is possible even in the midst of a major health scare, many are far more open to the idea of allowing their workforce to do their thing from home, or to opt in on flexitime so they are able to fully focus on their responsibilities when they are at work. Another great side benefit is the fact that companies who embrace the notion of a dispersed workforce can now widen their talent search to include rising stars from around the globe who can contribute their skills and expertise from pretty much anywhere.
Read more: The future of work is here: how managing remote teams has successfully scaled the search for talent
There you have it – the business case for improving your company’s digital workspace nicely wrapped up in a neat and tidy nutshell. You’re most welcome.
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